You might think that the majority of cosmetic surgery procedures are done on the Baby Boomers, those aged 51-64. While that aging post-World War II generation accounts for about 28%, almost 43% of the patients are actually part of Generation X. According to the American Society for Aesthetic Plastic Surgery, this group of 31 to 45 year olds, spent over $10.1 billion in 2010, on a variety of surgical and non-invasive cosmetic procedures.
Generation X’ers seem to have a more prominent desire to look better, both for personal and professional reasons. They have been raised with an open mind for self-improvement, and as they begin to show their age, many in Generation X are finding cosmetic surgery quite beneficial. Today’s job market and the down economy have also left Generation X looking for something that will make them more competitive in the workplace. While reduced frown lines or a thinner stomach won’t win you a promotion, looking healthier and more refreshed will set you apart from other candidates.
Most popular are the nonsurgical procedures, which accounted for 11.6 million of the 13.1 million performed last year. Botox had the largest growth, with a 12% increase in 2011. Other popular non-invasive procedures include Juvederm and Dysport, also used to reduce fine lines and wrinkles on the face. Breast enhancement has been the top surgical procedure for many years and thanks to Generation X, the number of these surgeries went up by another 2% last year.
You don’t have to be part of Generation X to consider cosmetic surgery. No matter your age or gender, all adults can improve how they look and feel after a trip to their trusted physician’s office. Vitenas Cosmetic Surgery offers complimentary consultations, so you can feel comfortable going in and discussing your procedures before you schedule them. At that time we will also discuss our variety of payment plans and options that will make any procedure financially do-able. Call Vitenas Cosmetic Surgery to get started on your own, personal transformation.